Stale, predictable, too similar?

Frazer McLeod

March 21, 2018

Has typography in tech-led brands become stale, predictable and too similar?

"Let's make our logo simple" "Let's keep it clean"

A recent viral tweet by Oh No Type Co shows how Google, AirBnb, Pinterest and Spotify's logos all share a similar Sans-Serif font. Here are 4 key theories from an article by Fast Company.