Activate Instant Creativity with the 3 B's

Frazer McLeod

September 27, 2017

The 3 B's of Creativity - giving infinite perspective. Creativity is getting in touch with your unconscious.

Bed, Bath, Bus.

The 3 B's of Creativity - giving infinite perspective. Creativity is getting in touch with your unconscious. You consciously pose a question to your mind and you allow your unconscious to percolate on it.


It could be a long sleep - or a nap. To tap into your subconscious mind, you want to be able to get to the dream-state. It is often our best ideas sometimes visit us in the dream-state.


The idea of isolating yourself from any distractions whether that be having a bath or doing the dishes. It is often our best ideas sometimes come in the act of doing nothing.


The idea of changing location, going for a walk or literally catching a bus. It is often our best ideas sometimes come in transit.

When you have a problem that your conscious mind has thoroughly exhausted, then you give it over to your unconscious - you switch your location and that allows for your unconscious mind to address the problem

Your unconscious mind - where the magic occurs. For the last few thousand years, we've defined logic and rationality and the irrational, intuitive mind has received the short end of the stick and we dismiss it. Our intuitive and our unconscious mind is far more advanced and powerful than the advances that we've made in logic and deductive thinking. 

Our unconscious mind is like a supercomputer - compared to the trivial apparatus of our logical mind. 

We need to pay more attention and synthesise ourselves to these tiny instances that our unconscious mind percolates the surface.

To really hone in on what we had trained ourselves to ignore for so long. But detach ourselves from our physical body and reintegrating our sensory inputs and relishing them. Instead of powering ahead and ignoring all of these 'physical cues' or 'intuition' - which has received a received a bad wrap for so long as a result of being abused and mis-applied for so long. 

Pay attention to what we might call - primitive, but certainly evolved instinctual reflexive response to things. 

Adam Robinson (a rated chess master) was at a tournament in the 1990s playing another rated master at the world open in Philadelphia and he had a strong opening advantage against his opponent. 

Imagine a wrestling match where you haven't pinned the opponent yet - but he's having a hard time moving and if it goes on much longer, you are going to pin him. His opponent was squirming and he had the opening advantage before blundering and losing a stronger chess piece to one of his weaker pieces. 

This gave his opponent the edge - the opponent was overly pleased with himself after Adam's lapse in attention shifted the upper-hand. All of a sudden, he heard a low voice saying "... you can win this position". Adam turned around to find nobody standing behind him as expected - exchange of advice between players and non-players is strictly forbidden in the chess world. It turns out his unconscious had 'spoken' to him and shortly after, Adam was able to foresee an advantageous counter attack before winning the game. 

This was extremely odd. He was sure that somebody had whispered in his ear. His unconscious mind had tapped him on the shoulder, manifesting itself as a voice.

He lost every game after that in the tournament - he wasn't interested in the games anymore, but the voice. 

What we need to realise is that our unconscious mind is whispering to you all of the time. We need to develop a willingness to listen, to shut down our conscious mind on cue to hear those voices. 

We need to hear them and we need to use them to our advantage - a secret weapon per se.

Sure, we might think that its a distraction - an emotional insight that's tapping us on the shoulder, upsetting our 'flow'. 

The thing is, it comes down to the fact that sometimes, we already know the answer for a difficult decision. It's just not necessarily the most comfortable, or easy option in the short term. The immediate may be hard, but its our responsibility to shut off the conscious and acknowledge our unconscious mind to empower us to make the most advantageous decisions possible. It is then that we'll be able to evolve, succeed and move forward at a greater pace than ever before.

Tim Ferriss tells a story that he was amidst a long-term business deal, agonising over a decision. He was presented with a number of issues including his potential 'partner' involved and he created these huge pro and con lists. It agonised him for weeks. He received some advice from his girlfriend at the time which was as simple as "do you even trust this guy", which he immediately answered with a straight "no". It was then that Tim's subconscious made the decision for him, manifesting in a straight "no" spoken aloud.

He immediately knew the answer, however he was trying to override that answer with some sort of hyper-rational, logical viewpoint. He says "... in retrospect, I shouldn't have done the deal and I'm grateful that I didn't'". 

He had a choice - he didn't have to do the deal, but because you wanted to do the deal - he looked for ways that his conscious mind could rationalise the deal. His unconscious mind said - don't do the deal. But His conscious mind said - do the deal.

Warren Buffet writes extensively about the market as a pitcher, every day it's going to pitch lots of balls to you. You don't have to swing at it. It's when you wait for that fat pitch that you swing at it - and hit a home run.

One of the dangers is that when you really want something, whether it be a relationship or business deal, your conscious mind will rationalise and shut down your unconscious mind which is screaming at this point "... Don't do it!!! - Walk away!!".

Whenever things feel a little bit strange, or a little bit off - that's your unconscious mind telling you "they're extremely strange and extremely off - just walk away." 

Source: Tim Ferriss, Adam Robinson