Distilling 64 ways to peak performance with advertising mogul Kevin Roberts
Spend time with those who get you excited.
It was invigorating to spend time with Kevin Roberts, former Executive Chairman of Saatchi & Saatchi worldwide and former executive of Proctor & Gamble, PepsiCo and Lion Nathan and is well known of all time best seller "Lovemarks", a book in 2004 that changed the world of brands forever. Kevin is a world class performer in more ways than just in the world of advertising.
His recent book, "64 Shots: Leadership in a Crazy World" is more of a bible, bringing together 64 ways to Peak Performance. It distills lessons learned from his heroes that he’s looked up to throughout his prosperous year stretching over 50 years.
Here are 3 key takeaways: