For over 8 years across 6 industries, Frazer has worked in a multitude of roles developing, designing and delivering great customer experiences.
Completing two degrees, in Business (Marketing) and a second in Design (Experience & Digital Design) at the Queensland University of Technology in Brisbane, Frazer graduated with Distinction in mid-2017.
His expertise in two major fields of study pulls together an intersection of design and business strategy to deliver innovative outcomes for the work that he does.
I am an Analyst at a renowned Sydney Management Consulting firm, The Customer Experience Company (CEC). For 14 years CEC have developed a unique, end-to-end service offering specialising in; Strategy & Transformation, People & Culture, Customer Measurement and Design & Delivery.
Within the role of an Analyst, key responsibilities across a diverse range of industries include:
CEC applies design thinking to business problems to get different, more innovative outcomes that create better customer experiences. CEC designs and deliver new products, services and ecosystems for large organisations and government.
Key achievements include:
Half way through my university degree I started my own business, Feels Good Creative. Since beginning in 2013, I was able to use my cross-functional skillset learned from my university degrees and specialised in strategic and creative services small and medium businesses across in Brisbane as well as larger brands – interstate and internationally.
My service offering included an end-to-end provision of research, ideation, strategic planning, design of deliverables, implementation and ongoing testing and improvement for clients.
Some of the better-known brands I have worked with across a number of industries include:
Hilton, Ermenegildo Zegna, NAB, Bankwest, Grant Thornton, HWL Ebsworth Lawyers, Harcourts, Hoya, Phillips and BSN Nutrition.
I have also worked with a diverse range of small and medium businesses in Brisbane in the following industries: Property, Hotels & Events, Finance, Education, Retail & Consumer Goods, Transport & Infrastructure, Bars & Restaurants and Healthcare.
With the ability to experience the Ermenegildo Zegna Brand a primary perspective as a Sales Consultant, this has allowed me from the time of the store's opening in April 2013 has to develop a top-down understanding of Zegna's appreciation not only for beautiful products and fabrics, but also for its world-class ability to delight its customers beyond the brand.
I was appointed the role of a Sales Consultant at Ermenegildo Zegna's latest flagship store situated on the stretch of high-end luxury goods retailers on Edward Street in Brisbane. Aligning with my previous roles, the element of customer service shines through by ensuring each customer is welcomed with a warm and sincere manner.
While the Zegna brand may be perceived as selling a "look", as a Sales Consultant, rather than a Salesperson, I seek to fulfil the needs of the customer to the highest possible standard by selling appropriate "functionality". In turn, by satisfying the needs and wants of a customer to the highest degree, I aim to build ongoing beneficial and trustful relationships with my clients.
Being a part of an incredibly driven Brand Development team for the Streets Ice Cream category, my role entailed carrying out key strategic planning and implementation of new brands that became a part of the Streets Ice Cream portfolio.
Key responsibilities included:
Noteworthy Outputs:
Concept Design of Golden Gaytime Sanga ice cream sandwich including:
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences.
The company's portfolio of twelve world-class global brands is comprised of more than 4,350 managed, franchised, owned and leased hotels and timeshare properties, with more than 720,000 rooms in 94 countries and territories.
Key Responsibilities included:
KDPR is a full service communications agency celebrating 10 years of success in 2013. We are accomplished brand journalists helping our corporate and consumer clients tell their stories and engage with key audiences through media relations, social media, marketing, editorial, graphic and web design and events.
Key responsibilities included:
Commencing in August, 2014, as a part of building first hand experience in alignment with my current tertiary education, I commenced a work-experience role in assisting with the Brand, Communications and Marketing of the Ermenegildo Zegna store in Brisbane. Under the consent and guidance of the head office, located in Sydney, I have built, assisted and facilitated new friendships and partnerships with other brands and new pools of customers whilst additionally fostering for existing ones.
These included;
Aurizon is Australia’s largest rail freight operator with almost 150 years of experience. Each day the Company moves on average more than 700,000 tonnes of coal, iron ore and other minerals as well as agricultural and general freight across the nation.
Undertaking a cross-functional role in Human Resources and Aurizon's Capability and Brand & Communications teams, my hybrid role as a Brand & Communications advisor to the Capability and Brand and Sponsorship teams within Human Resources entails a range of key responsibilities that have directly aligned with my expertise and professional development obtained from my degree of Business and Interactive & Visual Design.
Key responsibilities included:
